Frequently Asked Questions
About Ladda-SSV
Q: Is Ladda-SSV a hospital or clinic?
A: We are not a hospital, general clinic, or general emergency service. Ladda-SSV is a stroke-focused rural community care system that connects village awareness, prevention, helpline-based response, transport support, and rehabilitation through an organized pathway.
Q: What is TheBrownMove Foundation, Ladda?
A: We are the registered trust behind the Ladda-SSV Model. TheBrownMove Foundation, Ladda exists to build a structured, village-level response to stroke in rural Punjab through awareness, prevention, helpline-based acute support, rehabilitation, volunteer participation, and evidence-minded community work.
Q: What is the Ladda-SSV Model?
A: We use the Ladda-Stroke Safe Village Model as our flagship rural stroke-safety framework. It is built around four connected pillars: Surveillance, Prevention, Acute Care, and Rehabilitation. The model is designed so villages are not left with awareness alone, but are supported through recognition, risk reduction, response, transport guidance, and recovery support.
Q: What does “stroke-safe village” mean for you?
A: We use “stroke-safe village” to describe a community that is better prepared to recognize stroke, respond quickly, reduce preventable risk factors, guide families through the right care pathway, and support survivors after the emergency. It does not mean that stroke can be fully prevented in every person, but it means the village is no longer left without structure, knowledge, or support.
Q: Why does Ladda-SSV focus only on stroke?
A: We focus on stroke because rural families often face delayed recognition, misinformation, transport barriers, weak emergency coordination, and limited rehabilitation access after stroke. Stroke can affect the patient, the caregiver, the household income, and the dignity of the whole family. A focused system allows us to build practical support around one urgent and life-changing condition.
Q: When was the foundation formally launched?
A: We formally launched TheBrownMove Foundation, Ladda and its flagship Ladda-SSV Model on 23 May 2026 through linked launch events in Village Ladda and Dhuri. The launch reflected both the community roots of the work and the clinical seriousness of the model.
Stroke Helpline & Emergency Support
Q: What should you do if someone may be having a stroke?
A: We ask you to call the Ladda-SSV Stroke Helpline immediately and explain what has happened. Sudden face drooping, arm weakness, speech difficulty, confusion, severe imbalance, or sudden vision changes can be warning signs of stroke. Quick action matters because stroke care is time-sensitive, and the Ladda-SSV pathway is designed to help families avoid delays.
Q: Can you bring an acute stroke patient directly to the clinic?
A: We do not advise families to bring acute stroke patients directly to Mata Rupinder Clinic or the Ladda hub. Acute stroke support begins with a helpline call, because the patient needs phone guidance, remote assessment, and proper routing to the stroke-care pathway. Direct arrival at the clinic can waste critical time and may not provide the emergency support the patient needs.
Q: How does the Ladda-SSV helpline process work for you?
A: We begin by listening to the caller and understanding the suspected stroke situation. A nurse or trained team member guides the first phone assessment, and a trained local driver may be contacted if the case appears to fit the pathway. A Ladda-SSV team member then joins a video assessment, with physician support or supervision where needed, before eligible transport support is arranged.
Q: What should you say when calling the helpline?
A: We encourage callers to speak clearly and simply. You can start by saying, “Hello, Ladda SSV,” and then explain your concern, the patient’s symptoms, the time symptoms started, the village location, and whether the patient is conscious and able to move or speak. Punjabi-speaking callers are welcome.
Q: Is transport support available for every emergency?
A: We provide transport support only for eligible suspected stroke cases within the Ladda-SSV village network after helpline-based assessment. This support is not for accidents, heart attacks, pregnancy emergencies, injuries, or other non-stroke emergencies. For any non-stroke emergency, families should contact the appropriate emergency medical service directly.
Q: Where does emergency transport take patients?
A: We usually support eligible suspected stroke patients to reach the Stroke Unit at Civil Hospital Sangrur. The further medical pathway is guided through that stroke-unit system. In exceptional and clinically coordinated situations, a patient may be directed differently, but routine transport support is not a general hospital-choice service.
Q: Who are the drivers in the transport pathway?
A: We work with trained local drivers from the village network who help when available and appropriate. Their role is to reach the patient, help with the video-assessment process, support safe loading, and transport eligible suspected stroke patients to the directed stroke-care destination. This local approach helps reduce delay while keeping the response connected to the village setting.
Service Area, Eligibility & Costs
Q: Is Ladda-SSV support available outside the village network?
A: We currently provide support only within the Ladda-SSV village network. This boundary helps us keep the model structured, accountable, and safe for the communities we are serving. As the work develops, any future changes to service coverage will be shared through official foundation updates.
Q: What services are free for you?
A: We provide free community stroke awareness, free blood pressure and blood sugar checks, free stroke rehabilitation, free tele-rehabilitation, and free transport support for eligible suspected stroke cases that enter through the Ladda-SSV helpline and assessment process. Hospital treatment, investigations, medicines, admission charges, and other hospital costs are not paid by the foundation.
Q: Does Ladda-SSV cover your hospital charges?
A: We do not cover hospital charges. Our support is focused on community services, prevention, rehabilitation, tele-rehabilitation, and free transport support for eligible suspected stroke cases through the approved helpline pathway. Families should understand this clearly before hospital care begins.
Q: Can anyone use the prevention and rehabilitation services?
A: We provide prevention services for people in the Ladda-SSV village network who are suitable for routine blood pressure and blood sugar checks. Rehabilitation is for registered stroke patients and is provided by appointment or through suitable tele-rehabilitation support. Very sick, unstable, dependent, or emergency patients should not use routine prevention or rehabilitation pathways as a substitute for urgent medical care.
Prevention & Village Awareness
Q: How does prevention support work here?
A: We help people identify and manage common stroke risk factors through free blood pressure and blood sugar checks. Mata Rupinder Clinic provides daily evening checks for people who are well enough to visit independently, and our team also conducts monthly prevention visits in the wider village network.
Q: How can you get blood pressure and sugar checked?
A: We provide free blood pressure and blood sugar checks at Mata Rupinder Clinic during daily evening prevention hours for people who are well enough to visit independently. We also provide checks during monthly village visits across the Ladda-SSV village network, usually at a local gurdwara or community centre.
Q: Who should not come for prevention checks?
A: We do not advise very sick, dependent, unstable, or emergency patients to come for routine prevention checks. The prevention service is for people who can walk in independently and sit for assessment. Anyone with sudden stroke symptoms or serious illness should seek urgent medical help through the correct emergency pathway.
Q: How does Ladda-SSV train students and schools?
A: We train students, especially from Classes 6 to 12, to recognize common stroke warning signs, understand the importance of early action, and know how to alert the right adults and use the helpline pathway. We see students as an important community recognition network because they are present in homes, streets, schools, and families where early warning signs may first be noticed.
Q: Can your school or village request awareness support?
A: We welcome community participation from schools, teachers, village institutions, gurdwara committees, youth clubs, panchayats, and local volunteers within the Ladda-SSV village network. Our team’s outreach is organized through the foundation’s operating schedule, so awareness and prevention activities are planned in a structured way rather than as one-time publicity events.
Stroke Rehabilitation & Tele-Rehab
Q: Does Ladda-SSV provide stroke rehabilitation?
A: We provide appointment-based stroke rehabilitation for registered stroke patients at Mata Rupinder Clinic and through tele-rehabilitation. Our rehabilitation work is stroke-focused and includes guided recovery support such as neuroplasticity-based rehabilitation, mirror therapy, soft robotic glove-based therapy, TENS, and video-based sessions where suitable.
Q: How can you access stroke rehabilitation?
A: We provide stroke rehabilitation by appointment for registered stroke patients. The rehabilitation team assesses the patient’s needs and assigns suitable in-person or video-based support. Because rehabilitation requires time, safety, and continuity, it is not handled as a general walk-in service.
Q: What is tele-rehabilitation in Ladda-SSV?
A: We use tele-rehabilitation to support stroke recovery through guided video-based sessions where suitable. This allows trained support to reach patients who may have difficulty traveling every day. Our tele-rehabilitation work is available for stroke-focused recovery needs, with upper-limb rehabilitation supported and further lower-limb development continuing under clinical guidance.
Q: Is Mata Rupinder Clinic a general neuro-rehabilitation centre?
A: We do not present Mata Rupinder Clinic as a general neuro-rehabilitation centre for every neurological condition. It is part of the Ladda-SSV Model and supports two focused pillars: Prevention and Rehabilitation. Its rehabilitation work is primarily for registered stroke patients who come by appointment or receive suitable tele-rehabilitation support.
Q: Why is Mata Rupinder Clinic important to Ladda-SSV?
A: We see Mata Rupinder Clinic as the hub where the model’s prevention and rehabilitation work becomes practical for village families. Its roots are personal and community-based, and its purpose is to turn lived experience with long-term neurological care into structured support for stroke prevention and recovery.
Q: Can you visit Mata Rupinder Clinic?
A: We welcome people to Mata Rupinder Clinic for prevention checks and appointment-based stroke rehabilitation, depending on the need. The clinic is not a walk-in emergency centre for acute stroke. If someone has sudden stroke symptoms, the correct first step is to call the Ladda-SSV Stroke Helpline.
Clinical Guidance & Research
Q: Who guides Ladda-SSV clinically and academically?
A: We work under the senior mentorship of Prof. Jeyaraj Pandian and with clinical oversight from Dr. Ivy Sebastian of CMC Ludhiana. The research arm is under academic supervision linked with the Advanced Stroke Centre, CMC Ludhiana, while TheBrownMove Foundation, Ladda remains the registered trust behind the community initiative.
Q: Is Ladda-SSV run by CMC Ludhiana?
A: We are not describing Ladda-SSV as owned or operated by CMC Ludhiana. The model has been developed with mentorship, clinical oversight, and academic guidance from respected stroke experts connected with CMC Ludhiana. This distinction is important because community services are delivered by the foundation, while the research arm follows academic supervision and approval processes.
Q: Does Ladda-SSV conduct research?
A: We are building an evidence-minded rural stroke care model with a separate research arm. Community services begin as public support, while formal research activity follows academic supervision and required approvals. We do not present submitted research work as published proof, and we remain careful about evidence claims until approved data and references are ready for public use.
Volunteering, Community Support & Contact
Q: Can you volunteer with Ladda-SSV?
A: We welcome people who want to support stroke awareness, community education, village coordination, prevention outreach, and responsible volunteer work. The foundation is not accepting donations at this stage, so volunteering is the main way for community members and well-wishers to participate in the mission.
Q: How can families abroad support the village network?
A: We welcome families living away from the villages, including people abroad, to stay connected by spreading accurate stroke awareness, encouraging relatives to use the helpline correctly, supporting volunteer participation, and helping village institutions understand the importance of prevention and early response. Many people remain emotionally connected to village life, and that connection can become a meaningful force for stroke safety.
Q: How can you contact Ladda-SSV?
. For urgent suspected stroke support, families should use the active Ladda-SSV Stroke Helpline details provided in our official contact information. For non-urgent questions about prevention, rehabilitation, volunteering, or village outreach, email is the most suitable starting point.
